AVENEUE DE LA LIBÉRATION ST LAURENT S/MER

Located between the municipalities of Vierville and Colleville on Omaha Beach, Saint Laurent sur Mer has a haunting history that still resonates to this day. During the German occupation, the majority of the beach houses were demolished to provide unobstructed views of the beach from the bunkers. The owners of these homes vanished without a trace, leaving behind only the remnants of their former lives.

The current Avenue de la Liberation, which is now a bustling thoroughfare, was once a simple road that stretched from the beach about two kilometers inland. It served as a vital supply route for the allied ships following the Normandy invasion. Today, a small “Neuhaus” sign can be seen on this avenue, which has been in place since the 1950s.

We have taken great care to reproduce the sign exactly as it was originally designed. The color, font, and ratio are virtually identical to the still-standing original. By doing so, we hope to pay homage to the brave soldiers who fought and died on the beaches of Normandy during one of the most pivotal moments in world history. Saint Laurent sur Mer serves as a reminder of the sacrifices made by so many to secure the freedoms we enjoy today.

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